Rigor over
consensus.
Founded in 2021, Asetu was built on a single conviction: that the best consulting firms are defined not by the size of their slide decks, but by the durability of the outcomes they create.
We work selectively with a small number of clients each year — never more than we can serve with complete focus and intellectual depth. Our partners are directly involved in every engagement, from diagnosis through implementation.
Our clients span financial services, EdTech, consumer technology, and healthcare — united by a common ambition to lead, not follow, in their markets.
"We don't deliver reports. We deliver decisions."
— Adarsh Roy, Managing Partner
Our Principles
What guides every engagement
Precision
Every recommendation is grounded in rigorous analysis and empirical evidence, not intuition.
Candor
We tell clients what they need to hear, not what they want to hear. Honest counsel is our cornerstone.
Depth
We go beyond surface diagnostics to understand the structural roots of every challenge.
Legacy
Our goal is not a deliverable — it's a lasting shift in how your organisation thinks and operates.
The Partnership
Senior practitioners,
not junior consultants
Adarsh Roy
Managing Partner
Former McKinsey principal with 8 years in financial and operational restructuring across Europe and the Americas.
Abhishek Kale
Technology Partner
5 years at the intersection of enterprise technology and business transformation. Former CTO of two Fortune 500 subsidiaries.